Dr. Barbara Sturm
Build & Install
Other_Stuff were tasked with delivering an interactive living landscape in Dr. Barbara Sturm's windows ahead of the launch of a new product range in spring 22.
The window encouraged the public to take photos of the window via capturing them within in a mirrored Polaroid.
Versace
Design, Build & Install
Other_Stuff were asked to redesign and install a pop up for Versace within Selfridges.
Bespoke elements were produced and tied together with a bold matching colour scheme.
Other_Stuff de-rigged and replaced the existing concession, creating a custom backdrop, mannequins, neon signage, seating and flooring.
Superdry
Photoshoot Set Build & Install
With only two days between order and delivery, the team worked through the weekend to create, deliver and install a series of plinths, backdrops and props.
We went with minimalist clean lines for the plinths and created custom cut acrylic to elevate the products and create a shadowed backdrop.
Lovehoney
Design, Build & Install
Being Christmas, we created a sweet shop style interior to display twelve products to represent the twelve days of Christmas.
We designed, created and installed graphics, signage and retail units as well as surrounding wall mounted fixtures and fittings.
As the bright product branding speaks for itself, we focused on a high spec with a simple build allowing the products to take centre stage.
The sexual happiness people, Lovehoney, approached Other_Stuff to design, build and install their pop-up store in Soho.
They wanted it to be fun, playful, and to be able to highlight as many new products as possible to consumers over the Christmas period.
Nicholas Kirkwood
Design, Build & Install
Globally renowned luxury footwear designer Nicholas Kirkwood asked Other_Stuff to design, build and install window displays in their Mayfair store, showcasing the launch of the brands first sneaker.
Custom built lighting was suspended and braced, centralising the product, backed with a mirrored acrylic.
Colours were chosen based on what would stand out in the immediate area, window vinyl was added to emphasise the affect.
The lighting was programmed to flash inwards and in an alternate pattern, producing the mirror tunnel and making the product appear to glow.
Collins
Design, Build & Install
Other_Stuff worked with Collins to celebrate their second century of existence.
It's a huge milestone, so to be selected to help them celebrate it and showcase the work they've done over the years was a real pleasure.
Other_Stuff created a space for Collins that showed the company’s heritage, while demonstrating they are part of the current and future.
We created a pop up in Soho, fitting the cabinets, graphics, AV and decoration throughout.
The key design decision was highlighting with the classic branding as a top banner, enabling the new products to stand out to the consumer.
ZARA
Build & Install
Global retail giants Zara, wanted to see whether Other_Stuff could make their Oxford Street store front stand out. This was to help promote their new line during London Fashion week and across the season.
Other_Stuff hung over one hundred individual 35mm acrylic rods to create a piece that was inspired by Keith Sonnier's BA-O-BA series in the seventies.
We focused on installing the light to draw eyes to the front, guide them to the products and then to the door. This was repeated inside to where the product was in store.
Lighting was programmed to flash in various sequences to further catch and guide the consumer's eye.